The Use of Short-Term Incentives to Encourage the Purchase or Sale

question 117

Short Answer

The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.
direct marketing
sales promotion
personal selling
public relations
publicity

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Definitions:

MRP

Material Requirements Planning, a system for inventory and production planning that ensures materials and products are available for production and delivery to customers.

Successful MRP

Refers to the effective implementation and management of Material Requirements Planning, a system for efficiently managing the manufacturing process through inventory control and production scheduling.

Bill Of Material

An exhaustive inventory of raw ingredients, parts, and assemblies needed for building, producing, or fixing a product or service.

Demand

The quantity of a product or service that consumers are willing and able to purchase at a given price.