Which of the Five Major Promotion Tools Includes Building Up

question 166

Short Answer

Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?
sales promotion
personal selling
direct marketing
public relations
search engine optimization

Distinguish between conflicts and disagreements.

Recognize the role of perception and self-awareness in conflict escalation and resolution.

Identify the features contributing to destructive and constructive conflict.

Understand the importance and impact of communication climates on conflict.

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Definitions:

Stimulus Generalization

The tendency for the conditioned response to be evoked by stimuli that are similar to the stimulus to which the response was conditioned.

Stimulus Discrimination

The ability to differentiate between similar stimuli and respond appropriately to each.

Secondary Reinforcer

A stimulus that has acquired reinforcing properties through association with a primary reinforcer, such as money becoming valuable through its ability to purchase food or other basic needs.

Salient

Refers to something that stands out prominently or is most noticeable or important.