Which of the Following Is the Best Reason Explaining Why

question 51

Essay

Which of the following is the best reason explaining why marketers are maintaining confidence in television advertising?
Ad clutter is increasing.
TV and other mass media still capture the lion's share of promotional budgets.
Many viewers are using DVRs.
Many consumers are using different media to watch programs.
TV audience size is on the decline.

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Definitions:

Return On Investment

A measure of the profitability of an investment, calculated by dividing the gain from the investment by the cost of the investment.

Combined Margin

A metric that combines multiple types of profit margins (such as gross, operating, or net margin) to assess overall performance.

Contribution Margin Ratio

The percentage of sales revenue remaining after variable costs are deducted, indicating how much contributes to fixed costs and profit.

Fixed Expenses

Costs that do not change with the level of production or sales over a certain period, such as rent, salaries, and insurance.