Which of the Following Statements Does Not Describe Direct Marketing

question 94

Essay

Which of the following statements does not describe direct marketing?
Direct marketing is interactive.
Direct marketing is customized to the target audience and immediate.
Messages are directed at the mass public audience.
Direct marketing allows a dialogue between the marketing team and the consumer.
Building one-to-one customer relationships is a key benefit of direct marketing.

---

Definitions:

Public Distance

The physical space preferred by individuals during social interactions with unfamiliar or formal acquaintances, typically greater than personal space.

Eye Contact

The act of looking directly into another person's eyes, which can communicate various messages or emotions.

Gender Patterns

Describes the distinct behaviors, roles, activities, expectations, and societal norms associated with males and females in a given culture.

Status

The relative social, professional, or other standing of someone or something compared to others.