After Creating Message Strategy Statements, the Advertiser Must Develop A(n)

question 130

Short Answer

After creating message strategy statements, the advertiser must develop a(n) ________ that will bring the message strategy to life in a distinctive and memorable way.
creative concept
customer strategy
customer benefit
execution style
media vehicle

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Definitions:

Full Disclosure Principle

An accounting guideline requiring companies to disclose all relevant financial information in their financial statements.