In an Attempt to Set the Company Apart from Its

question 38

Short Answer

In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks.What type of public relations tool is UPS using?
buzz marketing
social networking
corporate identity materials
product publicity
public service materials

---

Definitions:

Loyal Customer Base

A group of repeat customers who consistently prefer a particular brand or product over competitors.

Locations

Refers to the geographical places where businesses are situated or where activities take place, influencing accessibility, visibility, and operation efficiency.

Craft Store

is a retail outlet specializing in selling materials and supplies for arts and crafts projects.

Intermediaries

Agents or businesses that act as a link in the supply chain, connecting producers with consumers or other businesses.