The Use of Short-Term Incentives to Encourage the Purchase or Sale

question 117

Short Answer

The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.
direct marketing
sales promotion
personal selling
public relations
publicity

Understand the natural progression of business operations.

Calculate financial outcomes such as liabilities, net profit, and inventory turnover ratio.

Recognize various management practices and their impacts on business success.

Identify the organizations and standards involved in financial reporting globally.

---

Definitions:

Observational Learning

A learning process where individuals acquire new behaviors, skills, or attitudes by watching others, especially models or mentors.

Positive Reinforcement

A process in behavior analysis that involves the addition of a stimulus following a behavior that increases the likelihood of that behavior being repeated.

Behaviour Modification

The use of empirically demonstrated behavior change techniques to improve behaviors and replace undesirable behaviors with more desirable ones.

Observational Learning

A learning process in which individuals acquire new behaviors, skills, or information by watching others perform them.