Which of the Following Is a Factor in the Changes

question 141

Essay

Which of the following is a factor in the changes occurring in today's marketing communications?
Mass markets have consolidated, and marketers are shifting towards mass marketing.
Improvements in communication technologies are changing how companies and customers communicate with each other.
Companies sometimes invest millions of dollars in the mass media.
Mass media no longer capture the majority of promotional budgets.
Consumers tend to make rash decision based on impulse.

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Definitions:

Horizontal Structure

An organizational design that focuses on teamwork and collaboration rather than a traditional hierarchical system, often found in flatter organizations.

Division of Labour

The assignment of different parts of a manufacturing process or task to different people in order to improve efficiency.

Personal Coordination

The organization and management of an individual's tasks and responsibilities to achieve efficiency and fulfill objectives.

Tall Structures

Organizational hierarchy models characterized by multiple layers of management, resulting in longer communication paths and potential delays in decision-making.