________ Is the First Step in Creating Effective Advertising Messages-Deciding

question 25

Short Answer

________ is the first step in creating effective advertising messages-deciding what general message will be communicated to consumers.
Eliminating advertising clutter
Message strategy
Media opportunity
Rewarding consumers
Selecting the medium

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Definitions:

Primary Circuit

The main electrical circuit in a system that carries the primary power used for the system's operation.

Treadle Valve

A foot-operated valve that controls the flow of air in a pneumatic system, often used in braking systems of heavy vehicles.

Inversion Valve

A normally open air brake valve used for emergency applications of tractor brakes for a one-time stop during a total system failure. Hold-off air is dumped in relation to application pressure so that spring chamber force can effect emergency service braking. Incorporated in some modulating valves.

Tractor Protection Valve

A safety valve in commercial vehicles that prevents air loss in the tractor in the event of a trailer breakaway or air line failure.