________ Is a Measure of the Percentage of People in the Target

question 22

Short Answer

________ is a measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time.
Reach
Qualitative value
Impact
Premium
Frequency

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Definitions:

Naturalistic Observation

A research method involving observing subjects in their natural environment without intervention or manipulation by the observer.

Hidden Cameras

Cameras placed in such a way that individuals are not aware of their presence, often used for surveillance, security, or research purposes.

Reliability

The degree to which a measure is consistent.

Reliability

The degree to which an assessment tool produces stable and consistent results over time.