Advertisers Are Increasingly Shifting Larger Portions of Their Budgets to Media

question 151

Short Answer

Advertisers are increasingly shifting larger portions of their budgets to media that cost less and target more effectively.Which of the following purchase options ignores this shift?
outdoor advertising
cable television
network television
digital satellite television systems
Internet advertising

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Definitions:

Psychic Energy

A concept in psychoanalytic theory referring to the force driving human behavior and emotional processes.

Repression

In psychoanalytic theory, the defense mechanism that banishes the past from current awareness.

Conscious Awareness

The state of being aware of one's thoughts, feelings, and surroundings; the aspect of the mind that is directly accessible to introspection.

Creative

Having the ability or power to create, characterized by originality of thought or inventiveness.