Examlex
Match each of the following terms with its corresponding definition.
-A single name that is used for two or more different attributes.
Manufacturer's Representative
An individual or business that sells a manufacturer's products to wholesale and retail customers, but does not take ownership of the goods.
Marketing Channel
Pathways and intermediaries involved in the process of moving a product or service from the producer to the consumer.
Indirect
In a manner or by means not directly explicit; involving an intermediary or secondary channel.
Direct
The process or manner of communication or transaction that happens without any intermediaries.
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