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Match Each of the Following Terms with Its Corresponding Definition

question 122

Multiple Choice

Match each of the following terms with its corresponding definition.
-A single name that is used for two or more different attributes.


Definitions:

Manufacturer's Representative

An individual or business that sells a manufacturer's products to wholesale and retail customers, but does not take ownership of the goods.

Marketing Channel

Pathways and intermediaries involved in the process of moving a product or service from the producer to the consumer.

Indirect

In a manner or by means not directly explicit; involving an intermediary or secondary channel.

Direct

The process or manner of communication or transaction that happens without any intermediaries.

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