Match Each of the Following Terms with Its Corresponding Definition

question 60

Multiple Choice

Match each of the following terms with its corresponding definition.
-A relationship between instances of two entity types.

• A)unary relationship
• B)ternary relationship
• C)binary relationship
• D)relationship
• E)repeating group
• F)associative entity
• G)disjoint rule
• H)overlap rule
• I)partial specialization rule
• J)total specialization rule

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Definitions:

Marketing Mix

The blend of tactical marketing tools, such as product, price, place, and promotion, that a company uses to pursue its marketing objectives in the target market.

Target Markets

A group of people who have a common want or need that your business can satisfy, who are able to purchase your product, and who are more likely to buy from your business.

Sales Forecast

An estimation of the revenue that a company expects to receive from the sale of goods or services in a future period.

Marketing Concept

The philosophy of a business in which the wants and needs of customers are determined before goods and services are produced.