A Walkthrough Is a Peer Group Review of Any Product

question 52

True/False

A walkthrough is a peer group review of any product created during the systems development process.

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Definitions:

Cognitive Learning

The process of acquiring knowledge and understanding through thought, experience, and the senses.

Brand Loyalty

A favorable attitude toward and consistent purchase of a single brand over time.

Perceived Risk

The potential for loss that consumers believe they are exposing themselves to when making a purchase decision.

Subliminal Advertising

A marketing technique that attempts to influence the subconscious mind of consumers by embedding messages within other media.