________ Are Goods Offered Either Free or at Low Cost

question 155

Short Answer

________ are goods offered either free or at low cost as an incentive to buy a product; they may come in-pack, on-pack, or delivered through the mail.
Rebates
Premiums
Price packs
Cash refund offers
Point-of-purchase promotions

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Definitions:

Marketing Program

A cohesive plan that integrates various promotional tools and strategies to communicate with a target audience and achieve marketing objectives.

Place Strategy

Part of the marketing mix, focusing on the distribution channels and locations where a product or service is made available to the target market.

Unilever

A multinational corporation that produces numerous consumer goods, including food, beverages, cleaning agents, and personal care products.

Gantt Chart

A type of bar chart that illustrates a project schedule, including start and finish dates of elements of the project.