Which of the Following Is One of the Reasons That

question 100

Essay

Which of the following is one of the reasons that many marketers view mobile phones as the next big marketing medium?
Older consumers are using their cell phones for text messaging and accessing the web.
Cell phone users can respond instantly to time-sensitive offers.
Unlike traditional telemarketing, mobile phone marketing is initially appealing to most cell phone users.
Mobile phone advertising has a strong response rate.
Canadian consumers are slow to adopt new technologies.

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Definitions:

Functional Chimneys Problem

Issues arising from the lack of communication and coordination among different departments within an organization, leading to siloed operations.

Ecological Fallacy

The assumption that a generalized cultural value applies equally well to all members of the culture.

Natural Monopoly

A market situation where a single firm can supply a product or service to an entire market at a lower cost than what two or more firms can.

Long Run

In economics, a period during which all inputs, including capital, are variable and firms can enter or exit the industry, allowing full production adjustment.