What Are the Two Goals of Direct Marketing

question 36

Essay

What are the two goals of direct marketing?
to identify a potential customer and obtain an immediate response
to obtain an immediate response and to facilitate a purchase
to obtain an immediate response and build a lasting customer relationship
to provide information and build a lasting customer relationship
to save marketing dollars and facilitate a purchase

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Definitions:

Meissner's Corpuscles

Specialized nerve endings in the skin that are sensitive to light touch, enabling the perception of texture, shape, and fine details.

Merkel's Receptors

Specialized nerve endings in the skin that respond to light touch and pressure, helping in the perception of texture and shape.

Pacinian Corpuscles

Nerve endings in the skin responsible for sensitivity to vibration and pressure, aiding in the detection of textures and fine touch.

Haptic

Relating to or based on the sense of touch, particularly in reference to electronic devices that provide feedback through physical sensations or vibrations.