A Comprehensive Database Is a Tremendous Tool for the Direct

question 13

Short Answer

A comprehensive database is a tremendous tool for the direct marketer.It should contain geographic, demographic, psychographic, and ________ data.
ethical
cultural
medical
behavioural
sociological

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Definitions:

Consumer Surplus

The variance between the total price consumers intend to pay for a service or good and what they really pay.

Demand Curve

A graph showing the relationship between the price of a good and the quantity of that good that consumers are willing to purchase at various prices.

Willingness to Pay

The maximum amount a consumer is ready to spend on a good or service.

Consumer Surplus

The discrepancy between the amount consumers are prepared to pay for a product or service and the price they actually spend.