Examlex
What is the main purpose of a corporate website?
to sell the company's products directly
to build customer goodwill
to show a catalog and give shopping tips
to give out coupons and tell about sales events or contests
to point out and explain competitors' weaknesses
Primary Motivation
The fundamental reason or driving force behind a person's actions or behavior.
Purchase Reason
Refers to the specific factors or motivations that influence a consumer's decision to buy a product or service.
VALS Typology
A marketing tool used to predict consumer behavior based on the individual's values, attitudes, and lifestyles.
Primary Motivations
Fundamental reasons or driving forces that inspire individuals to take action or behave in a certain way.
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