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To Be Effective,a Customer Database System Must Be User-Friendly and Available

question 75

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To be effective,a customer database system must be user-friendly and available to the various marketing groups within a company.


Definitions:

Subjective Norms

Subjective norms refer to an individual's perception of social pressure to perform or not perform a particular behavior.

Perceived Behavioral Control

An individual's belief in their capacity to execute behaviors necessary to produce specific performance attainments.

Perceived Behavioral Control

An individual's belief in their capability to execute behaviors necessary to produce specific performance attainments.

Behavioral Intention

A person's predisposition towards performing a certain action, influenced by personal attitudes and societal norms.

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