Examlex
To be effective,a customer database system must be user-friendly and available to the various marketing groups within a company.
Subjective Norms
Subjective norms refer to an individual's perception of social pressure to perform or not perform a particular behavior.
Perceived Behavioral Control
An individual's belief in their capacity to execute behaviors necessary to produce specific performance attainments.
Perceived Behavioral Control
An individual's belief in their capability to execute behaviors necessary to produce specific performance attainments.
Behavioral Intention
A person's predisposition towards performing a certain action, influenced by personal attitudes and societal norms.
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