What Two Steps Should Marketers Using New Direct Marketing Technologies

question 13

Essay

What two steps should marketers using new direct marketing technologies take to avoid backlash from consumers who may resent such marketing as an invasion of their privacy?

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Definitions:

Applied Manufacturing Overhead

The allocation of manufacturing overhead costs to individual units of production based on a formula or rate.

Cost Of Goods Manufactured

The total expense incurred by a company to produce goods in a given period, including materials, labor, and overhead costs.

Direct Materials

Raw materials that can be directly attributed to the production of goods, visually identifiable in the final product.

Direct Labor

The wages and associated costs of employees who are directly involved in the production of goods or services.