The Organization Should Have a Good Understanding of the Business

question 77

True/False

The organization should have a good understanding of the business strategy for good project selection to occur.

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Definitions:

Brand Knowledge

The accumulated information and associations that a consumer has about a brand, influencing perception and decision-making.

Perceived Value

The worth or importance a product or service holds in the mind of the consumer.

Increasing

A process or trend involving the growth or augmentation in size, quantity, or degree over time.

Earned Reach

The extent of exposure or audience gained through organic means, such as shares, mentions, and word of mouth, without paid promotion.