Examlex
Successful projects require the development of effective management procedures.
Noise
Unwanted or disruptive sound, but in communication, it refers to any external interference that affects the clarity or accuracy of the message transmission.
IMC Process
Stands for Integrated Marketing Communications Process, which coordinates and integrates all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers.
Competing Messages
The existence of multiple messages vying for the attention of the same audience, often leading to noise or confusion in communication efforts.
Consumer Attention
The focus given by consumers to marketing messages and products, crucial for successful advertising.
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