Examlex
________ solutions integrate individual traditional business functions into a series of modules so that a single transaction occurs seamlessly within a single information system rather than several separate systems.
Stealth Marketing
Marketing activities that aim to advertise products to people without them realizing they are being marketed to.
Unconventional
Not based on or conforming to what is generally done or believed.
Magazine Advertisement
A form of marketing communication placed in magazines, using visually engaging designs to promote products or services.
Effectiveness
A measure of the degree to which objectives are achieved and the extent to which targeted problems are solved.
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