The Process of Dividing a Market into Distinct Groups of Buyers

question 77

Short Answer

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors is called ________.
market targeting
positioning
marketing strategy
market segmentation
market extension

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Definitions:

Cause And Effect

A connection in which one occurrence (the cause) leads to the occurrence of another (the effect).

Mobile Readers

Devices or software applications designed for reading digital content on mobile phones and tablets.

Transitional Paragraphs

Paragraphs in a written document that help to smoothly connect different sections or ideas, facilitating a coherent flow.

Connotative Words

Words that carry beyond their literal meaning, evoking emotions, attitudes, or additional meanings.