Examlex
In the Boston Consulting Group approach, ________ serve(s) as a measure of company strength in the market.
relative market share
SBUs
cash cows
market growth rate
market segmentation
Horizontal Merger
A corporate strategy where two or more companies that produce similar products or services merge.
Competitor
An individual or company in the same industry or market that sells or provides similar products or services, thereby engaging in competition.
Concentration Ratio
The percentage share of industry sales by the four leading firms.
Industry's Concentration
A measure of the extent to which market share is dominated by a few large companies within a particular industry.
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