Saturn Is "A Different Kind of Company, a Different Kind

question 138

Short Answer

Saturn is "a different kind of company, a different kind of a car"; the Hummer is "like nothing else." These statements reflect a firm's ________.
product portfolio
target markets
market positioning
strategy
market niche

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Definitions:

Esophagus

A muscular tube that connects the throat (pharynx) with the stomach, through which food and liquids travel.

Salivary Gland

Exocrine gland that secretes saliva into the mouth.

Water Soluble

Characteristic of a substance that can be dissolved in water.

Vitamin

Organic compounds required in small quantities for essential metabolic reactions in living organisms.