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The BCG is a useful approach to evaluate current businesses.Describe a device that a firm could use to identify future growth opportunities.
Selling Point
A unique feature, benefit, or advantage of a product or service that makes it appealing to potential buyers.
Sales Presentation
A formal talk or demonstration given by a salesperson to introduce and sell a product or service.
Salesperson's Presentation Mix
The combination of techniques, materials, and methods used by a salesperson to make their sales presentation effective and persuasive.
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