Why Should a Mission Statement Be Market Oriented Instead of Product

question 138

Essay

Why should a mission statement be market oriented instead of product or technology oriented?

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Definitions:

Endowed

Having been provided or supplied with a particular attribute, resource, or piece of knowledge naturally or by circumstance.

Going Prices

Refers to the current prices at which goods or services are being sold in the market.

Net Demander

An entity or individual that consumes or requires more of a good or service than they produce or provide.

Inferior Good

A type of good for which demand decreases as the income of the consumer increases, contrary to what happens with a normal good.