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If a duopoly collusive agreement is made that maximizes joint profit,
Trademark
A logo, wording, or phrase that has been lawfully registered or accepted by usage to denote a corporation or its products.
Legally Registered
Refers to entities or assets that have been formally recorded and recognized by relevant legal authorities.
Brand Equity
The value and strength of a brand that is determined by consumer perception, recognition, and loyalty.
Functional Benefits
The practical or useful features of a product or service that fulfill customers' needs and provide satisfaction.
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