Calvin Is a Custom Picture Framer

question 126

Multiple Choice

Calvin is a custom picture framer.His total fixed cost is $110 a day,and his average variable cost is $1 a frame.He is maximizing his profit by selling 22 picture frames a day for $6 a frame.Few people know about Calvin's Framery.Calvin thinks that if he spends $10 a day on advertising,he can increase his market and sell 44 picture frames a day for $6 a frame.If Calvin's belief about the effect of advertising is correct,he

• A)cannot increase his economic profit by advertising because advertising increases his average total cost.
• B)cannot increase his economic profit by advertising because advertising increases his total cost.
• C)can increase his economic profit by advertising.
• D)can increase his economic profit by advertising only if he raises the price of a picture frame.
• E)can increase his economic profit by advertising only if he can lower his total variable cost.

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Definitions:

Truck License

A legal authorization or certification required for a vehicle, particularly trucks, to be operated on public roads.

Freight Charges

The cost associated with transporting goods from one place to another, paid by the shipper or receiver.

Asset Turnover

A metric that evaluates how effectively a company utilizes its assets to produce sales income.

Intangible Asset

An asset that lacks physical substance but provides economic benefits to a business, such as trademarks or patents.