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If the ATC curve is falling,then the MC curve must be
Close Substitutes
Products or services that can easily replace each other in the eyes of the consumer, having a high degree of interchangeability.
Socially Optimal Output
The level of production of goods and services that leads to the maximum possible economic efficiency and welfare in society, considering both benefits and costs.
Ceiling Price
A legally established maximum price that can be charged for a good or service, intended to protect consumers.
Pure Monopolist
A single seller in a market that sells a product for which there are no close substitutes, controlling the entire supply and influencing price.
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