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Marketers Respond to Charges of Planned Obsolescence with the Following

question 126

Essay

Marketers respond to charges of planned obsolescence with the following:
Consumers lead change and innovation.
The product sells itself.
The product will eventually wear out anyway.
For most technical products, customers want the latest innovations, even if the older model still works.
Companies do not want to lose their brands.


Definitions:

Anxiety

An emotion characterized by feelings of tension, worried thoughts, and physical changes like increased blood pressure, relating to anticipation of a feared event or situation.

Freudian Methods

Techniques used in psychoanalysis developed by Sigmund Freud, focusing on uncovering unconscious motivations and conflicts driving human behavior.

1950s

A decade marked by significant cultural, economic, and technological changes worldwide, post-World War II.

Psychoanalytic Approach

A method of psychological therapy and analysis rooted in Freudian theory, emphasizing unconscious motivations and early childhood experiences.

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