Jacob Engineering Group Views and Organizes Its Marketing Activities from the Viewpoint

question 87

Short Answer

Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers.Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers.What does Jacob Engineering Group practice?
consumer-oriented marketing
societal marketing
sense-of-mission marketing
customer-value marketing
innovative marketing

---

Definitions:

Service Contracts

Agreements between customers and service providers outlining the terms for the provision of services.

Rules of Law

The principle that all actions are governed by applicable laws, which are applied equally and fairly to all individuals.

Lease Contracts

Legal agreements where a lessee is given the right to use an asset owned by the lessor for a specified period in exchange for rental payments.

English Common Law

A body of law developed in England from judicial decisions shaped by precedents, rather than statutes, encompassing a wide range of case law and legal principles.