When Hancock & Dunberry Developed and Introduced New Simplified Wills

question 50

Short Answer

When Hancock & Dunberry developed and introduced new simplified wills for the elderly and less educated markets, less expensive home visits, and a free statewide legal referral service, the law firm began practicing ________ marketing.
consumer-oriented
innovative
customer-value
societal
sense-of-mission

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Definitions:

Substitutes

Goods or services that can be used in place of each other, where an increase in the price of one leads to an increase in demand for the other.

Quantity Supplied

The total amount of a good or service that producers are willing and able to sell at a given price over a specified period.

Wool Coats

Garments made from the natural fibers of sheep, designed to provide warmth.

Harvest

The process of gathering mature crops from the fields, marking the culmination of a growing season and the initiation of the post-harvest phase.