Baker Enterprises Produces Several New Products That Have Low Appeal

question 133

Short Answer

Baker Enterprises produces several new products that have low appeal but may benefit consumers in the long run.What is the most accurate classification of these products?
deficient
pleasing
salutary
desirable
unpleasing

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Definitions:

Price-sensitive

Describes consumers or markets that are highly responsive to changes in prices, where demand significantly fluctuates with price adjustments.

Family Brand

A firm’s own corporate name used to brand its product lines and products.

Perceived Value

The value a consumer believes a product or service has, based not only on its actual utility but also on intangible factors.

Brand-name

Refers to the trademarked name that identifies and differentiates a product or service as being produced or offered by a specific company.