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How Does a Firm Benefit from Innovative Marketing

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How does a firm benefit from innovative marketing?


Definitions:

Job Satisfaction

Job satisfaction is the level of contentment employees feel about their work, which can influence their performance and retention.

Gut Feeling

An instinctual, intuitive reaction or response, not based on rational analysis.

Myers-Briggs Type

A personality framework that categorizes people into 16 different types based on preferences in four areas: orientation to the external world, information processing, decision making, and structure.

Intuition

Intuition is the ability to understand or know something immediately, based on feelings rather than conscious reasoning or factual analysis.

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