Use the Table Below to Answer the Following Questions

question 11

Multiple Choice

Use the table below to answer the following questions.
Table 4.2.2
-Refer to Table 4.2.2.The income elasticity of demand for Jolt is

• A)+0.67.
• B)-0.67.
• C)+1.5.
• D)-1.5.
• E)zero.

Identify and explain phenomena related to brand protection and the genericization of brand names.

Recognize the strategic priorities in different stages of the product life cycle.

Understand different sales force compensation systems and their advantages.

Differentiate between types of distribution strategies employed by companies.