Examlex
According to the authors, which of the following would not be part of the macroenvironment?
competitors
company
marketing intermediaries
political organizations
suppliers
Audience
A group of individuals who gather to watch, listen to, or read a performance, presentation, or work of art.
Motive
An internal driving force that causes a person to take action and pursue goals.
Message
A piece of information or communication sent from one person or entity to another, typically through spoken, written, or digital means.
Propinquity
The physical or psychological proximity between people, which increases the likelihood of interaction and relationship formation.
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