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Why Is It Important for Marketers to Understand People's Views

question 36

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Why is it important for marketers to understand people's views of themselves?


Definitions:

Humanistic Approach

A perspective in psychology that emphasizes the study of the whole person and the uniqueness of each individual's experience.

Self-Concept

An individual's perception of themselves, including beliefs about one’s abilities, appearance, and personality.

Carl Rogers

A prominent American psychologist known for establishing client-centered therapy and highlighting the significance of self and unconditional positive acceptance.

Experiencing Anxiety

The feeling of worry, nervousness, or unease typically about an imminent event or something with an uncertain outcome.

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