Which of the Following Statements Regarding Marketing Intelligence Is True

question 61

Essay

Which of the following statements regarding marketing intelligence is true?
Marketing intelligence is privately held information.
The advantage of using competitive intelligence is negligible.
All marketing intelligence is free.
Marketing intelligence is publicly available information.
Marketing intelligence gathering is more focused on gaining insights into consumer activities than competitors' activities.

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Definitions:

Predetermined Overhead Rate

A rate used to allocate indirect costs to products or services, estimated before the costs are incurred.

Direct Material

Raw materials directly used in the manufacturing of a product, explicitly traceable to the goods being produced.

Direct Labor

Labor costs directly tied to the production of goods or services, such as wages for assembly line workers.

Probability Distributions

Mathematical functions that provide the probabilities of occurrence of different possible outcomes for an experiment.