Which of the Following Is True About Customer Relationship Management

question 70

Essay

Which of the following is true about customer relationship management (CRM)?
It relies on information produced through primary research.
Its aim is to maximize profit margins.
Its aim is to increase the efficiency of each customer touchpoint.
Its aim is to maximize customer loyalty.
Most companies who first implemented CRM have greatly benefited from the results.

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Definitions:

Temporal Lobe

The region of the cerebral cortex located beneath the lateral fissure on both cerebral hemispheres of the mammalian brain, associated with processing auditory information and memory.

Temporal Association Cortex

A region of the brain involved in processing auditory information and plays a role in the formation of long-term memory.

Lesion

Any abnormality in the tissue of an organism (typically caused by disease or trauma) including tears, tumors, etc., often studied in neuropsychology.

Illuminated Object

An object that is lit up, either by natural light sources like the sun or artificial ones, making it visible.