Behavioural Targeting, the Practice of ________, Is Being Used by More

question 156

Essay

Behavioural targeting, the practice of ________, is being used by more and more companies.
tracking customers' activities and rewarding customer loyalty
managing customer relationships
mining and analyzing data from data warehouses
tracking consumers' online movements and using this information to target ads to them
observing and interacting with consumers in their natural environments

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Definitions:

Utility

A measure of the satisfaction or benefit that consumers derive from consuming goods or services.

Nash Equilibrium

A concept in game theory where no player can benefit by changing strategies while the other players keep theirs unchanged.

Shoplifter

An individual who steals merchandise from a retail establishment.

Nash Equilibrium

A concept in game theory where no player can gain by unilaterally changing their strategy if the strategies of the others remain unchanged.