________ Is the Systematic Collection and Analysis of Publicly Available

question 87

Short Answer

________ is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment.
Marketing data
Marketing intelligence
Sales management
Customer intelligence
Competitive intelligence

---

Definitions:

Evolutionary Psychology

An approach in psychology that examines psychological traits through the lens of natural selection and adaptation.

Have Children

Refers to the act or process of birthing or adopting and raising offspring.

Horney's Neurotic Trends

Specific patterns of behavior and thought identified by Karen Horney that individuals might adopt as a way of coping with basic anxiety.

Theory Compare

A process of evaluating the similarities and differences between two or more theories to understand their unique contributions and limitations.