Which of the Following Is Not a Benefit of Marketing

question 52

Essay

Which of the following is not a benefit of marketing research?
Marketing research provides marketers insight into customers' motivations.
Marketing research helps marketers identify customer purchase behaviours and satisfaction.
Marketing research helps marketers assess product market potential.
Marketing research provides immediate revenue for the firm.
Marketing research enables marketers see the effectiveness of their promotion activities.

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Definitions:

Gain

The financial profit obtained when the selling price of an asset exceeds its purchase price.

Euros

The official currency of the Eurozone, which consists of 19 of the 27 European Union member states.

Comprehensive Income

Comprehensive income is the total change in equity for a business enterprise during a period from transactions and other events and circumstances from non-owner sources, including all non-owner changes in equity such as unrealized gains and losses on investments.

Unrealized Gains

Increases in the value of an asset that has not been sold and therefore the profit has not been realized.