In the Second Step of the Marketing Research Process, Research

question 95

Short Answer

In the second step of the marketing research process, research objectives should be translated into specific ________.
marketing goals
information needs
dollar amounts
research methods
information sources

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Definitions:

Technical Terms

Specific vocabulary related to a particular field or industry, used to communicate precise meanings to those familiar with that discipline.

Keywords

Specific words or phrases that are used to improve searchability or emphasize the main topics in a text or digital content.

White Space

The unmarked areas in a document or visual design, which help to divide pieces of content and improve readability.

Electronic Job-applicant Tracking System

A software application that automates the recruitment and hiring process by tracking job applicants electronically.