Your Assistant Wants to Use Secondary Data Exclusively for the Current

question 112

Essay

Your assistant wants to use secondary data exclusively for the current marketing research project.You advise him that the use of secondary data has some potential problems.Which of the following is the least likely?
It may not exist.
It may not be relevant.
It may not be impartial.
It is generally more expensive to obtain than primary data.
It may not be current.

---

Definitions:

Pettigrew And Tropp

Researchers known for their work on intergroup relations, particularly regarding the contact hypothesis and its effects on reducing prejudice.

Contact

Interaction between individuals or groups, which according to certain theories, can reduce prejudice and improve intergroup relations.

Adverse Circumstances

Situations or conditions that are difficult and pose challenges or obstacles to overcome.

Discontinuity Effect

The observation that individuals in groups tend to adopt more extreme positions or behaviors than they would individually.