Examlex
Which of the following is true about customer relationship management (CRM)?
It relies on information produced through primary research.
Its aim is to maximize profit margins.
Its aim is to increase the efficiency of each customer touchpoint.
Its aim is to maximize customer loyalty.
Most companies who first implemented CRM have greatly benefited from the results.
Intellectual Property
Legal rights that protect creations of the mind, such as inventions, literary and artistic works, designs, and symbols.
Problem Statement
A concise description of the issues that need to be addressed by a problem-solving team.
Ethics and Etiquette
Principles and practices governing appropriate and respectful behavior in social and professional contexts.
Primary Research
Original research conducted to collect new data firsthand rather than using existing data for analysis.
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