Examlex
What is the RACE technique?
Diffusion
The process by which a product is adopted and spreads across various types of adopters.
Test Marketing
The process of testing new products or marketing strategies in a specific geographic area or demographic to evaluate consumer response before a full-scale launch.
Concept Testing
The process of evaluating consumer response to a product idea before it is introduced to the market.
Competitors Copy
The act of imitating the products, services, or strategies of competing businesses.
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