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What Is the RACE Technique

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What is the RACE technique?


Definitions:

Diffusion

The process by which a product is adopted and spreads across various types of adopters.

Test Marketing

The process of testing new products or marketing strategies in a specific geographic area or demographic to evaluate consumer response before a full-scale launch.

Concept Testing

The process of evaluating consumer response to a product idea before it is introduced to the market.

Competitors Copy

The act of imitating the products, services, or strategies of competing businesses.

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