Generally, the Consumer's Purchase Decision Will Be to Buy the Most

question 162

Short Answer

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?
postpurchase behaviour
attitude of others
cognitive dissonance
alternative evaluation
new product adoption

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Definitions:

Rewards

Incentives or benefits given to individuals or groups to recognize and motivate specific achievements or behaviors.

Task Force

A temporary group of people formed to accomplish a specific objective, often bringing together expertise from different areas or disciplines.

Permanent

Something that is intended to last or remain unchanged indefinitely.

Temporary

Pertaining to a limited period of time; not permanent.